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SC Johnson Takes Sustainability Model Global With Partnership with Liverpool Football Club

To reduce the use of plastic globally, plastic cups disposed at Liverpool’s stadium this season will be turned into Mr Muscle product.

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By: TOM BRANNA

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Following a series of collaborations in the US with the Milwaukee Brewers and Milwaukee Bucks, SC Johnson is taking its first-of-its-kind sustainability model global through a new partnership with the Liverpool Football Club.    To reduce the use of plastic globally, plastic cups disposed at Liverpool’s stadium this season will be turned into Mr. Muscle product.    The partnership are what company officials are calling a gamechanger, as it supports a clean recycling stream ensuri...

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